6 tips for effective Digital Signage

REINFORCE YOUR BRAND MESSAGE
You can never remind people enough about the core values of the organization, whether that be customer service or innovation. Using a new media such as digital signage is an opportunity to create impact, awareness and push your brand building agenda. Being 100% product focus squanders the precious seconds you have with your customer to also reinforce the positive attributes of the institution.

KEEP IT TO THE POINT
Have a rate you want to promote - GREAT - just don't take all day to communicate it. Keep your messages to the point. Keeping your presentation short and sweat gives you the best chance to get into your customers memory. This approach works for product as well as your marketing and branding statements. Instead of expounding on the number of years each of your commercial loan officers have in providing trusted advice, simply say EXPERIENCE.

INCLUDE IMAGES
We have all seen the power point presentation: template background with text on top. The best retention is provided through a combination of text, images and sound. The more you can strengthen your message with images the better your chances of getting that message across. What makes the information even more relevant is including images of staff, customers and the community. Localizing your visual message reinforces your commitment to community.

KEEP IT SIMPLEDigital signage is not there to provide detail no more than a billboard on the interstate. A digital sign is there to capture attention and create interest. Your staff, website and collateral is there to give the detail.C
ARRY YOUR CONTENT TO THE WEB