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What Type of Brand are You? |
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Written by theWEBcentric
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Wednesday, 06 January 2010 19:51 |
You can brand yourorganization in different ways. It is believed that in a consumer centric environment - if you take care of the member with products that best help them, and focus on quality service, the profit will follow. Precisely why so many businesses fail is they place profit ahead of the consumer's best interest.
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Last Updated on Thursday, 07 January 2010 22:29 |
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6 tips for effective Digital Signage |
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Written by Trevor Hendrickson
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Tuesday, 15 December 2009 05:15 |
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Digital Signage is all the craze. But, like most things, they only live up to the hype when properly executed. Correct execution is part science and part common sense. Below is the guide to get you going in the right direction.
COMMUNICATE TO THE RIGHT AUDIENCE
Make sure the messaging on your internal signage communicates to the customer in the building. Getting caught-up in your global messages is easy to do but effective marketing is all about targeting a specific audience. If the average age of your visiting customer is 65+, then messaging about your iTunes checking account may not be the best use of the few seconds of attention they may give your LCD display.
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Last Updated on Tuesday, 15 December 2009 05:36 |
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Integrated Web Marketing Strategy |
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Written by theWEBcentric
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Tuesday, 03 November 2009 22:17 |
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As marketers we are constantly striving to find ways to make the old tried and true marketing mediums of direct mail, advertising, and telemarketing more effective and to provide concrete evidence that they are truly effective. The Website has earned its place as the most powerful tool the marketer has it his disposal. Stop treating it like the ugly step child. Create one big blended marketing family. Commit to the total integration of the Web in your marketing strategy. Start with these simple steps.
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Last Updated on Tuesday, 15 December 2009 05:32 |
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Writing Effective Web Content to Keep Users Attention and Better SEO |
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Written by theWEBcentric
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Tuesday, 03 November 2009 22:14 |
Writing Effective Web Content to Keep Users Attention and Better SEO
Web users are on a specific mission: to find answers or complete a task fast. Your content must quickly answer the same questions your elementary English teacher posted on the black board; how, where, when, why and who. But Web users do not like suspense or picking out information from cleverly written prose. Most will read only 18% of your content if they read it at all.
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Last Updated on Tuesday, 15 December 2009 05:31 |
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The Value of Focus Groups |
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Written by theWEBcentric
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Tuesday, 03 November 2009 22:10 |
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Value of Focus Groups -Feelings, Nothing More than Feelings
It never ceases to amaze me how candid focus group participants are willing to be with a total stranger, knowing that their answers are being recorded and reported. What is it about the focus group setting that gives people the freedom to speak their hearts and minds? Whatever the causes, good marketers know that there is no stronger way to get information than to assemble a focus group and start asking questions. So, we did just that. theWEBcentric assembled a focus group on focus groups. Here are some of the responses we received:
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Last Updated on Tuesday, 15 December 2009 05:35 |
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